Customer Highlights
Adidas increased revenues twenty fold by engaging consumers through mobile during 2007 NBA All Star weekend in Las Vegas.
Reebok was one of the first to create a global campaign using mobile outreach to create an online community for runners - Go Run EZ.
Value City, the large Midwestern department store, launched successful customer loyalty program through mobile VIP program.
Alberto Culver's Nexxus relied on mobile to reposition the brand as a trusted resource for consumers with the help of spokesperson Elle MacPherson. The multi-platform campaign focused on driving results around Fashion Rocks.
Alberto VO5 Extreme Styling sponsored the MySpace Music Tour, where users could text in to win VIP passes.
World Vision, a charitable organization, used mobile to connect with people and create AIDS awareness for the 2006 World AIDS Day.
Echostar used JumboTron screens and street teams at a NASCAR race to promote a mobile SMS contest which generated leads for potential Dish Network subscribers.
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